No more mouthfuls at Minneapolis CVB
It used to have the longest name in the industry. No more.
The Greater Minneapolis Convention & Visitors Association (GMCVA) has shortened its name to Meet Minneapolis.
“We had the longest name in the industry at 19 syllables. And very few people understood our acronym — GMCVA,” said Karyn Gruenberg, vice president of marketing for Meet Minneapolis.
The area made the move after conducting surveys that found only meeting planners knew its name.
“It sounds bureaucratic — like it’s an extension of the city government,” said one respondent.
The new name is part of the city’s new re-branding initiative.
Convention officials said key new elements of selling the city included its “vibrancy, culture, social tolerance, quality of life, innovative business community and opportunity.”
Report by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools