On the Beach ad campaign will focus on ease of booking
On the Beach is focusing on ease of booking for its new multi-million pound TV campaign, hitting screens on Christmas Day.
The new advert encourages customers to ‘lounge on’ by pick and mixing their perfect beach holiday, making every aspect of booking as relaxing as beach life itself.
The campaign also highlights the online travel agent’s flexible payment options, with holidaymakers able to book their beach holiday by deposit only, with the remaining balance due two weeks before departure.
The 30-second ad will first air at 6:45pm on Channel 4, during the advert break of the classic Christmas movie Home Alone.
Alistair Daly, chief marketing officer, said: "This is our biggest multimedia campaign to date and we are sure it will prove a huge success.
"The lounge on concept perfectly communicates the type of holiday we offer and the feeling of relaxation our customers get when booking with us.
"We want to continue to shake up the holiday market, so the millions of people planning to buy an ill-fitting off-the-shelf package holiday or book their own using a general OTA, instead choose On the Beach to get the perfect beach holiday they deserve."
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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