One in four to take more holidays over next three years
Almost a quarter of AITO customers will book more holidays over the next three years, according to research.
When asked: "Thinking about your holidays over the next three years, do you think you will be taking more, less or the same amount of holidays?", 67% said they would take the same amount, 22% said they’d take more, while only 11% said they expected to take fewer holidays.
The majority of respondents have not been affected by ongoing uncertainty around Brexit as far as holiday choices, with 80% saying Brexit uncertainty has not influenced the holidays they have taken so far this year, compared to 16% who said Brexit had impacted their decision.
Looking ahead to next year, 66% said Brexit uncertainty would have no influence on the holidays they planned to take, while 22% said Brexit would have an impact.
The research, revealed at the AITO conference, also showed the failure of Thomas Cook has had no negative effect on bookings, while 34% of respondents said they are yet to plan their next holiday.
Knowledge and expertise were given as the number-one reason customers choose an AITO member, closely followed by the fact the member is a specialist in a particular holiday. Previous good experience was cited as the third reason to book with an AITO member.
Value for money and personal service came fourth and fifth on the list.
Lisa
Lisa joined Travel Weekly nearly 25 years ago as technology reporter and then sailed around the world for a couple of years as cruise correspondent, before becoming deputy editor. Now freelance, Lisa writes for various print and web publications, edits Corporate Traveller’s client magazine, Gateway, and works on the acclaimed Remembering Wildlife series of photography books, which raise awareness of nature’s most at-risk species and helps to fund their protection.
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