Outrigger announces name change
Outrigger Enterprises Group has unveiled a new name following a full brand restructure.
The company now becomes Outrigger Hospitality Group.
Outrigger’s multi-brand framework has received a full overhaul with three core categories.
These are the ‘Premier Beachfront Resorts’ in Hawaii, Fiji, Thailand, Guam, Mauritius and the Maldives, the ‘by Outrigger’ branded hotels and third-party managed properties.
As well as a major renovation of the Outrigger Reef Waikiki Beach Resort in Hawaii, beachfront properties in Asia Pacific will also undergo refurbishment.
"The evolution to Outrigger Hospitality Group is a bold beginning for 2019 with a brand strategy centred on delighting today’s modern, conscious traveller," said Jeff Wagoner, president and chief executive officer.
"Our objective under this new name is simple; to be the premier beach resort brand."
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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