Page turning for online Leger brochures
Leger Holidays is adopted page turning technology to allow its brochures to be scrolled online.
The coach operator claims to have become the first to adopt new viewing options on www.onlinetravelbrochures.com (OTB) to upgrade five brochures from a standard presentation format to advanced page-turning technology.
The Christmas Market, Disneyland Paris, European Experiences and Festive Breaks brochures all feature gradual page-turning to create a familiar feel and a zoom and scroll ability. Its Battlefield Tours will also allow users to book direct from the brochure.
The move follows agreements between OTB and Cshop, Intellimag and Vcab which means the site can now offer five viewing options with different levels of enhanced interaction including flash, sound, video and direct links.
A tiered pricing structure for the new technology starts at £2.50 per page. Standard presentation is still available from £1 per page.
Leger Holidays web development manager Michael Rhodes said: “We have been aware of page-turning technology for some time but resisted movements in that direction because of the high costs involved.
“Once the option became available to advance our online brochures at an affordable price we moved immediately as it makes for a better viewing experience that is both easy-to-use, familiar and compelling.
“Since adding our brochures to our own site and OTB in 2005 we have seen excellent online brochure viewing figures coupled with a decrease in requests for hard-copy brochures. We have again moved forward with the technology and expect to make more savings in this area while increasing bookings.”
Report by Phil Davies
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive