PATA to organize its first-ever dual city Annual Summit in South Korea
As the Pacific Asia Travel Association (PATA) celebrates its 75th anniversary, its Annual Summit 2026 will be for the first time of its history hosted in two cities of South Korea.
A convention of global tourism leaders and professionals in Korea (ROK), PAS 2026 will take place in the cities of Gyeongju and Pohang, alongside Gyeongsangbuk-do Province, and Gyeongsangbuk-do Culture and Tourism Organization (GCTO).
Guided by the theme “Navigating Towards a Resilient Future”, PAS 2026 will explore how destinations can adapt, transform, and thrive amid shifting global realities. Key discussions will focus on regional tourism innovation, sustainable post-APEC tourism development rooted in ESG principles, and the advancement of global heritage tourism.
The Summit will comprise a one-day meeting, a two-day conference, and a half-day destination experience across the two cities. Guided by the theme Navigating Towards a Resilient Future, PAS 2026 will explore how destinations can adapt, transform, and thrive amid shifting global realities. Key discussions will focus on regional tourism innovation driven by AI and cutting-edge technologies, sustainable post-APEC tourism development rooted in ESG principles, and the advancement of global heritage tourism through the stewardship of cultural heritage assets.
Coinciding with PATA’s 75th Anniversary, the Summit promises to honor the Association’s enduring legacy while setting bold directions for the future of tourism across the Asia Pacific region.
Located in southeastern Korea (ROK), Gyeongsangbuk-do, or North Gyeongsang Province, has a diverse landscape that ranges from forested highlands to coastal areas, as well as history and cultural heritage that dates back centuries. The region presents ample opportunities for visitors to explore traditional Korean heritage and history. Additionally, Gyeongju and Pohang are, respectively, known as the cultural and industrial heartlands of Korea (ROK).
15% discount are offered upon registration to delegates until January 30, 2026 by clicking on this link.
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