Ponant launches new corporate campaign
PONANT has rolled out a new corporate campaign, ‘Nature Is Our Guide’.
The campaign positions the cruise line as a custodian of responsible tourism
It says this is the core value that guides the company’s operations and philosophy.
‘Nature Is Our Guide’ brings a strong focus on corporate social responsibility.
It embodies four main actors: Captain, Naturalist Guide, Scientist and Passenger.
The campaign was developed by FRED & FARID Los Angeles.
To accompany the campaign, it has released a brand film.
It showcases destinations and unique experiences offered to passengers, while showing the commitment to more responsible tourism.
Hervé Gastinel, CEO of PONANT: “This is a commitment to a more sustainable and responsible tourism as being core values that guide everything we do.”
“We believe travel can transform individuals and communities. It is our responsibility to ensure this is positive.”
Learn more about : Ponant Yacht Cruise & Expeditions ( Asia Pecific )
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Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
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