Positive response as Routes Europe attracts 700 delegates
Sunday, 17 May, 2010
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A record of more than 3,000 route development meetings took place at the latest Routes Europe event for airports and airlines.
The event in Toulouse attracted 700 delegates including those from American Airlines, British Airways, Qatar Airways and Etihad Airways.
Routes Europe hosted a ‘Route Exchange – Airline Requirement Briefings’ feature which allowed airlines to present forthcoming plans and airport requirements to a number of airports at one time.
Routes managing director Nigel Mayes said: “This year’s event had a really impressive attendance, despite the ash cloud threatening to keep many away. The number and calibre of the delegates is testament to the role Routes events play in the network development process.
“The host and its supporting partners really pulled out all the stops. The gala dinner was an amazing triumph and something that they should be congratulated on. The Airbus A380 and the ATR tour also provided a highlight for many delegates.”
Austrian Airlines head of market research and strategic network planning Wolfgang Schein said: “Particularly as our airline is in the process of repositioning its route network, it was a natural move for us to be at Routes Europe again this year.
“As well as being well established on our long-haul and Middle East destinations, Austrian Airlines is currently very strong in Eastern Europe. Combined with our new strategy to gain back our competitiveness by offering highly competitive prices, backed by a tight steering, we are currently in a phase of redesigning our network.
“For Austrian this is possible due to a significant reduction of our production costs from the recent restructuring processes and the phasing out of all aircraft with high costs per seat as well as, on the other side, adding additional cost-efficient and bigger aircraft.
“We are now looking to develop a stronger presence in Western Europe. By being at Routes Europe we had the perfect opportunity to meet airports from all across the region, allowing us to target the ones from Western Europe specifically.”
Torsten Deller, manager network planning at Lufthansa Italia, said: “I am glad that Routes gave us the opportunity to present Lufthansa Italia, which is not well known in the European market.
“We were given the opportunity to show to European airports that there is a difference between Lufthansa (German Airlines) and Lufthansa Italia.”
Phil Davies
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