‘Price remains determining travel factor’
Cost remains the most important factor determining the choice of holiday and flight for almost a quarter of people.
More than 21% of consumers across most ages, social grades and regions cited price as the most important factor in their choice of holiday.
Convenience of airport was ranked second followed by flight timing, in-flight comfort and services.
The findings come from an Airports report by market intelligence firm Key Note.
It found that 45.5% of the adult population had travelled by air in the last 12 months, up from 43% in 2004 and 39.4% in 2001.
This suggests that about 21.8 million out of the UK adult population of 48 million took at least one flight in the past year, according to Key Note.
The report says this underlines the popularity of budget airlines and their importance to UK airports.
Revenues generated by airports in the UK rose by 6% to £2.82 billion in 2005, a rise of more than 15% since 2001. Passenger numbers were up by 5.8% to 228.2 million and air transport movements rose by 5.7% to 2.3 million, the report said.
Report by Phil Davies
Phil Davies
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