Reader Offers rebrand
Cruise retailer Reader Offers has rebranded as ROL Cruise with a new logo, strapline and a new website.
The 21-year-old company said the brand refresh follows a near 10% year-on-year increase in bookings, a 25% rise in staff numbers at its Colchester HQ and three new partnerships with river cruise lines.
CEO Jeremy Dickinson said: "This is a very exciting time for us as we unveil our new logo, strapline and website, whilst retaining the company ethos and standards which were born with the company 21 years ago. Our business values remain unchanged – we strive to deliver excellence in everything we do, and to look after our customers’ cruise holidays as if they were our own."
He said the website, ROLCruise.co.uk, had been developed following extensive customer research.
It offers a personalised ‘Your ROL’ customer area, thousands more cruises, enhanced search functions and a dedicated blog. It has also been designed for browsing on mobile tablets and smartphones.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools