Record numbers for Visit USA roadshow
Visit USA’s Australian roadshow kicked off in Perth on Wednesday with a record number of American participants.
Geoffrey Hutton, president of Visit USA Organisation Australia, said US tourism bureaus and travel providers were keener than ever to show off their products and services to the Australian travel trade.
Makiko Healy, vice president, tourism development, NYC & Company, said Australia is New York’s fifth largest source of overseas travellers. "It’s more common now to hear Australian accents throughout the city," she said.
Rocky Mountain International, which markets the states of Idaho, Montana, North Dakota, South Dakota and Wyoming, under the Real America banner, said RMI had returned to the Visit USA roadshow because of the enormous interest in the region at the last roadshow.
"People were climbing over each other to see our destinations and products because they didn’t know they existed," said Barbara Stafford, RMI director specials projects marketing, based in Cheyenne,
Fred Walker, international marketing manager with North Dakota Department of Commerce, said RMI was "a participation destination" with an enormous variety of soft adventure activities suited to the Australian market.
Diana Stevie, senior public relations manager in the Office of Governor Rick Perry, representing Texas tourism, said the direct Qantas and Emirates flights to Dallas were boosting arrivals from Australia and allowing visitors to connect with the great experiences of Texas from cowboys and tumbleweed to oil, energy and the arts.
The Visit USA Organisation (Australia) Expos continue in Sydney, Melbourne and Brisbane.
Ian Jarrett
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