River cruise firm ties up Thomas Cook distribution
Peter Deilmann Cruises is to be sold by Thomas Cook’s 800 agencies across the UK.
The distribution deal will allow the company to sell its range of 2009 European river cruises through the UK’s second largest agency group and raise the profile of the sector.
The agreement follows a commitment made by Stuart Perl, managing director of Peter Deilmann Cruises when he joined last year, to extend links with the trade and build on increasing interest in European river cruising as an alternative to touring holidays.
Perl said: “The signing of this agreement with one the UK’s most trusted travel brands is a great achievement for our team.
“It offers us a fantastic opportunity to increase sales by taking our product to a new and wider audience.
“Despite the economic downturn, 2009 is shaping up to be a great year for Peter Deilmann Cruises with bookings already ahead of this time last year and the exciting launch of our new Christmas Markets cruises as well as extending the season through Christmas and New Year 2010 on the Danube and Rhine rivers.â€
by Phil Davies
Phil Davies
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