Ryanair embraces social media
Ryanair has joined Instagram, offering behind the scenes images of life inside the airline, snapshots of its 190 destinations and the chance for customers to share their favourite Ryanair photos and experiences through the @Ryanair account.
Instagram is Ryanair’s latest social media platform, following the launch of its Twitter account, which has almost 150,000 followers, and its YouTube channel and LinkedIn account.
Further platforms are set to follow, it said, as part of its "Always Getting Better" improvement programme.
To celebrate its new Instagram account, Ryanair is giving away five €100 flight vouchers. To enter, customers should perform their best airplane impersonation and post their ‘Wingsie’ photo on Instagram, tagging @Ryanair and including the hashtags #wingsie and #Ryanair30.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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