Ryanair unveils long-promised fare for business travellers
Ryanair has unveiled its long-awaited product for business travellers, which will offer those prepared to pay more for their tickets a raft of benefits.
For premiums starting from £59.99, Business Plus will offer passengers flexibility on ticket changes, 20kg checked-in baggage allowance, fast track airport security at selected airports, priority boarding and premium seats, which are those located at the front of the aircraft in rows 1 to 5 and next to the emergency exits in rows 16 and 17 and 32 and 33.
The airline said more than a quarter of its passengers were travelling on business and it expects up to 20% of its passengers will pay the extra for Businss Plus fares ‘over time’. Almost a quarter of its seats are classed as ‘premium’.
It will soon launch a second GDS partnership, which is said will allow more businesses to access its fares.
Chief marketing officer Kenny Jacobs said: "Businesses are becoming smarter with their travel and over 25% of our customers already travel on business, choosing Ryanair for our low fares, industry-leading punctuality and the largest route network in Europe.
"We now offer even more business routes, connecting Europe’s major cities with additional flights and improved schedules, ensuring great savings for businesses of all sizes.
"This launch of Ryanair Business Plus, combined with our new groups and corporate service, and partnership with Travelport GDS – with a second GDS partner to be announced soon – will make business travel with Ryanair ever simpler, as we continue to offer so much more than just the lowest fares."
Meanwhile, Jacobs confirmed that Ryanair will put a takeover offer for Cyprus Airways to the Cyrpriot government on Friday as part of a plan to build a hub in the eastern Mediterranean.
"Passengers there are crying out for low-cost fares, they’re crying out for Ryanair," Jacobs told the BBC this morning. "The eastern Mediterranean is a really fast growing area, we now have 4.5 million passengers there."
The airline also announced today that it will offer three new routes from Stansted for summer 2015. It will launch new services to Colgne, Edinburgh and Glasgow from the Essex airport, as well as increased frequencies on 24 others to boost passenger numbers from Stansted to 17 million.
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