Sabre signs with VRX
Sabre Holdings signed a three-year global licensing agreement with VRX Studios.
Under the agreement, Sabre will provide VRX’s archive of hotel, cruise and destination visual content to use on its affiliates’ points of sale, including www.travelocity.com, www.lastminute.com and the World Choice Travel affiliate network.
Said Josh Feuerstein, SVP and Hotel Segment Manager for Sabre Holdings:
“VRX offers rich, dynamic, visual content that complements our comprehensive content strategy and helps travelers make more informed purchasing decisions.”
The company says VRX’s programs addresse the need to provide consumers with a consistent and reliable view of destinations, hotels and cruise ships.
Sabre Holdings connects people with travel possibilities by retailing travel products and providing distribution and technology solutions for the travel industry. The company has 9,000 employees in 45 countries.
VRX is a wholly owned subsidiary of VRX Worldwide Inc., a leading company in producing and syndicating high quality, web-ready visual content for travel consumers.
Report by David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
In Italy, the Meloni government congratulates itself for its tourism achievements
Singapore to forbid entry to undesirable travelers with new no-boarding directive