Scotland to host UKinbound annual convention
Scotland will host, for the first time in over a decade, next year’s UKinbound annual convention, it was announced today at VisitScotland Expo 2015.
The convention will take place from February 10-12 at Macdonald Aviemore Resort, one of the trade association’s Platinum Corporate partners in the Cairngorms National Park.
As part of UKinbound’s ongoing pledge to the Scottish inbound tourism industry, which was first cemented in July 2014 with the opening of a permanent office in Glasgow, the trade association said it was committed to strengthening relationships with Scottish members and key stakeholders, encouraging business development and networking opportunities.
Over 250 UKinbound members are expected to attend the two-day event, at which the Association’s annual Awards for Excellence will be announced.
Chief executive officer Deirdre Wells said: "We are delighted to announce Macdonald Aviemore Resort as the host for our Annual Convention next year.
"We are confident that the event will be a huge success. So far, it has been a year of significant development for us in Scotland, as we deepen our relationship with and support for the Scottish tourism industry. Scotland has an exceptional offer for the inbound visitor and we look forward to working with the industry to grow its share of this valuable market."
The Scottish Government supported MacDonald Aviemore’s pitch for the conference through the National Conference Bid Fund, managed by VisitScotland, whereby it will match-fund contributions from the bid partners.
VisitScotland estimates this fund delivers a gross return of around 100 to 1, resulting in £100 gross spend for every £1 from the fund.
Scottish tourism minister Fergus Ewing said: "We are delighted that UKinbound has chosen Scotland for its prestigious annual gathering in 2016. They have recognised that Macdonald Aviemore Resort and its partners will deliver a magnificent and successful conference in the heart of Cairngorm National Park, and I am very pleased that we have been able to support this bid.
"VisitScotland will work closely with all partners to ensure that UKinbound’s delegates are given every assistance to make the most of their visit to Aviemore and our country.
"Naturally, we hope many will choose to extend their stay to experience the rich history and culture that can be found throughout Scotland."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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