Secrets of the sexy, well-dressed Italians
French holidaymakers seek budget food, Italians have the most sex with strangers, the Spanish splash their cash, Indian women eat fast food, and the Swiss loathe topless sunbathing, while sustainability and eco-tourism are most important to Swedes.
These are some of the cross-cultural behavioural differences highlighted between 12 disparate markets when on holiday.
They are explored in tour operator Kuoni’s Global Holiday Report on behaviour before, during and after a trip. The report was launched at ITB in Berlin yesterday.
Twelve markets, 21 questions, hundreds of answers from over 12 000 people have filled the company’s first ever Global Holiday Report.
The report highlights that Indian holidaymakers dress more provocatively (25%), the French dress down (55%) and Brits wear less (15%) when abroad – and Italians are voted as top fashionistas (33%).
Holidaymakers aged 25-65 were asked about what they eat and drink, what they wear, how they prepare, what they enjoy and whom they make friends with.
“Many respondents like to be someone different on holiday,†said British psychotherapist and writer Christine Webber.
“It’s as if getting away allows people to experiment with a different persona and to ‘try it on for size’.â€
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025