Seen Mobile Media invigorates mobile at The Get Funded Show
Wednesday, 01 Oct, 2009
0
Seen Mobile Media, a B2B mobile solution to increase the reach and value brands can extract from their digital content will be showcasing its dynamic mobile travel service at The Get Funded Show@World Travel Market.
Managing director Gary Rossell said: “In the early dotcom days myself and partner Simon Alexander created the first mobile city guide, but the tech maturity and user adoption was not quite there.
“Now, operators have invested in infrastructure and we have realised the real power is taking businesses to the mobile market.”
The evolution of the mobile phone from personal communication tool to online device has created huge possibilities for the travel industry.
Seen Mobile Media believes it addresses this new market by creating highly personalised, revenue generating content for brands to deliver their customers’ mobile phones.
“We’ve created Mobile as a Service (MaaS) white label offering. Brands can use all relevant information to create personalized content for each individual consumer, whilst consumers are able to control the content they receive. This means advertising can be uniquely targeted through highly personalised content,” Rossell said.
A key development in the mobile landscape has been the launch of numerous AppStores.
Rossell sees them as a great opportunity for brands, with “Seen providing distribution and helping Mr Brand maximise the service he can offer customers”.
Seen Mobile Media pitch at The Get Funded Show on November 11-12 is the fruition of many years of development.
The most challenging moment Rossell remembers was the ongoing development of infrastructure that caters for all the necessary elements. However, his most enjoyable was seeing the reaction from brands as Seen started to engage with them.
Rossell is confident Seen Mobile Media has all the necessary ingredients for success, including a strong team with experience from Telefonica and Coca-Cola. He believes it is the right idea at the right time.
“Technology and user adoption have come of age. Four or five years ago Seen would not have been possible, but now it is. A change in the way consumers use their phones has made vision a reality,” Rossell continued.
“We are looking for the right sort of investor – with vision and understanding of the importance of mobile on travel. Mobile will play a pivotal role in the travel industry’s economic recovery and we will see all elements of travel come together using mobile.”
*Seen Mobile Media (www.seenmobilemedia.com) will be pitching for funding to an assembled audience of senior travel executives, investors and the world’s travel press at The Get Funded Show@World Travel Market. Organised by EyeforTravel, the show offers innovative travel companies mentoring from travel veterans, worldwide publicity and real investment opportunity.
For more information on the show please go to www.getfundedshow.com.
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Clearing CSS/JS assets' cache... Please wait until this notice disappears...
Updating... Please wait...
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt