Sex also sells nature
The Nature Conservancy is taking a new stripped-down approach to environmental protection: The green group is teaming up with the Sports Illustrated swimsuit issue and online luxury retailer Gilt to raise money for beach preservation.
UTNE Reader apparently does not approve. Some readers term it "an unholy mashup of sex, commerce, marketing, publishing, and environmentalism."
Why the green tie-in? "Because everyone benefits from pristine tropical beaches. Especially when they’re occupied by gorgeous women in bathing suits."
That’s according to promotional prose about the partnership on the Gilt website.
Gilt will be selling Sports Illustrated-themed swimsuits, surfboards, photos, and other merchandise on its site, with all ecommerce sale proceeds going "to preserve the beaches SI features in its pages," reports Folio magazine.
Not everyone is sold on the mission. "What’s next for The Nature Conservancy?" wrote a commenter on Folio. "Partnering with porn sites?"
By David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Marginal increase for New York City tourism in 2025
Hands In, UATP join forces for airline multi-card payments