Shearings targets self-drive with hotel brand
A self-drive programme under the Coast and Country branding has been unveiled by Shearings.
The move follows the company spending more than £7 million revamping 13 hotels, including five new properties.
Each hotel has a three-star rating and is set in popular destinations including Weston-super-Mare, Bournemouth, Exmouth, Scarborough, Windermere, Bath, Tenby, Keswick, Harrogate, Chollerford, Portpatrick and Pitlochry.
The launch of Coast and Country follows Shearings announcement that bookings to its portfolio of 49 UK hotels are up by an average of 10% compared to the same period last year.
Head of sales and marketing Fiona Greenhalgh said: “By investing in this collection of hotels and creating the new Coast and Country brand, our aim is to extend our appeal to self-drive customers and a younger market who may not have previously considered a Shearings holiday.
“All the hotels enjoy stunning locations and a high standard of service, accommodation and dining.
“Each property is also unique in appearance, period and character which sets the collection apart from other hotel chains and gives agents something different to offer customers.”
Phil Davies
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
TAP Air Portugal to operate 29 flights due to strike on December 11
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Airbnb eyes a loyalty program but details remain under wraps