SIA, Virgin Australia extend alliance
Singapore Airlines and Virgin Australia are expanding their codeshare agreement to cover further destinations in Australia, Asia, Europe and the UK.
Codesharing has been extended with immediate effect to all of Virgin Australia’s domestic destinations, offering SIA customers access to 32 Australian cities.
SIA also intends to further expand codesharing in the coming months to include trans-Tasman flights between Australia and the New Zealand cities of Dunedin, Queenstown and Wellington, subject to regulatory approval.
In the first quarter of 2013, Virgin Australia will in turn extend its current codeshare with SIA to cover connections from the east coast of Australia to Europe, the UK and additional cities in Asia, via SIA’s hub in Singapore.
Virgin Australia currently codeshares on SIA flights to Europe and the United Kingdom from Adelaide, Perth and Darwin.
In total, Virgin Australia customers will now have access to 64 destinations in Asia and 12 destinations in Europe on the SIA and SilkAir networks from Sydney, Melbourne, Brisbane, Adelaide, Perth and Darwin.
In addition to codesharing, the SIA-Virgin Australia alliance covers reciprocal frequent-flyer programme benefits and lounge access, coordinated schedules to provide seamless connections, and joint sales, marketing and distribution activities.
Ian Jarrett
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