SilverNeedle adds another hotel brand
Singapore-based SilverNeedle Hospitality is launching a new upscale brand, Sage Hotel, with the first in Brisbane’s Fortitude Valley.
It will comprise 111 rooms when it is refurbished from two storeys of the heritage building known as TCB, a landmark in Fortitude Valley with a history dating back to 1902, when it was a department store operated by Irish draper Thomas Charles Beirne.
Forwin International Investments acquired the site in 2003.
Iqbal Jumabhoy, managing director and group CEO at SilverNeedle Hospitality, said the company intended to develop the upscale Sage Hotel brand throughout Asia Pacific.
Sage Hotel Fortitude Valley is SilverNeedle Hospitality’s second commitment to Brisbane, following NEXT Hotel in the CBD, which will open later this year.
Ian Jarrett
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Qatar Airways offers reduced timetable to over 60 destinations
Hands In, UATP join forces for airline multi-card payments
AirlineRatings reveals world's safest airline rankings for 2026
Vietnam warns airlines of possible flight reductions amid jet fuel shortages
Fliggy opens AI-powered travel bookings and developer tools