Silversea restructure sees departure of Redfern
Silversea Cruises managing director Trudy Redfern is leaving the company at the end of this month as part of a management restructure.
In a statement, the cruise line said Redfern, senior vice president for UK, Ireland and Middle East markets, has decided to leave Silversea as of 30 June, after more than seven years with the company.
“Redfern was instrumental in developing business in the UK, which is the company’s second largest market,†it said.
Steve Odell has been appointed senior vice president of sales and marketing for the UK, Europe and Asia Pacific.
Odell, who has been responsible for Silversea’s Asia Pacific region since 2001 and opened the office in Sydney in 2008, will relocate to the company’s London office at the beginning of July.
He will continue to report to Kenneth Watson, the company’s chief operating officer.
Silversea said the management changes would “better respond to market requirements and facilitate its desired international growthâ€.
Manfredi Lefebvre, Silversea’s chairman and chairman of the European Cruise Council, said: “Today we are seeing new geographic regions and countries that are disproportionately contributing to the cruise industry’s development, particularly in Europe.
“This evolution poses challenges for commercial organisations that wish to benefit from this growth. Adapting the teams to accept the challenge is of fundamental importance and this is why Silversea is now announcing changes to its organisation which will better respond to market requirements.”
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
In Italy, the Meloni government congratulates itself for its tourism achievements