Singapore Airlines integrates corporate travel programmes under the HighFlyer brand

Singapore Airlines plans to integrate its corporate travel programmes under the HighFlyer brand from 1 September 2021.

It says this will provide greater value, benefits, and options for corporate customers from businesses of all sizes.

Currently, the SIA Corporate Travel Programme is focused on large corporates while the current HighFlyer focuses on small and medium enterprises.

With the integration, new features will be introduced while all benefits currently available in both programmes will be retained in the new HighFlyer.

Participating companies will be able to earn HighFlyer points for all eligible travel on both Singapore Airlines and Scoot.

This gives businesses the flexibility to choose between a full-service or low-cost offering, and enjoy convenient connections on the complementary network of destinations.

Preferential corporate rates will also be available depending on the HighFlyer tier.

New features include more eligible booking classes for HighFlyer points accrual on non-corporate discounted flights, as well as rewards for reaching specific milestones in customer spend.

SIA is also planning to introduce new HighFlyer earn and burn options with non-air partners such as hotels and car rental services.

Mr Lee Lik Hsin, Executive Vice President Commercial, Singapore Airlines, said: "The corporate travel segment will remain an important market for the SIA Group as we recover. With the integration of our corporate travel programmes, HighFlyer will deliver even more flexibility, benefits, and choices to this key group of customers."

HighFlyer will be available in all countries and have four tiers – HighFlyer, HighFlyer Silver, HighFlyer Gold and HighFlyer Platinum.

The basic HighFlyer entry tier will be free to enrol, while the Silver, Gold and Platinum tiers will have annual minimum spend requirements.

Enrolment can be done via singaporeair.com/highflyer from 1 September 2021.