Sofitel sets out to create new legends in Hanoi
The Sofitel Legend Metropole Hanoi has launched its Legendary Events programme for the meetings market.
The Metropole is Sofitel’s first Legend hotel and its Legendary Events concept is the first of its kind to be rolled out worldwide.
“Meetings in hotels can all too often be merely functional,†said Kai Speth, the hotel’s general manager. “But there’s no reason they cannot be functional and memorable and stylish and singular in a destination as remarkable as Hanoi.â€
Off-site, Legendary Events will utilise some of Hanoi’s grandest landmarks – the 1925-built History Museum, the 1,000-year-old Temple of Literature – as well as golf outings at several of greater Hanoi’s top courses.
Legendary Events has an emphasis on the heritage of a particular Sofitel property. The hotel has hired additional staff – events planners and concierges – to handle each event from start to finish.
“Reducing the event organiser’s stress level is at the heart and soul of this new Legendary Events concept,†said Andrew Hartley, the hotel’s director of sales and marketing. “
Ian Jarrett
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