Sonoma County Tourism rolls out inclusivity campaign
Sonoma County Tourism (SCT) has rolled out a new initiative aimed at highlighting its commitment to inclusivity.
“Wine Country for All of Us” seeks to ‘foster belonging among visitors and residents.’
The initiative celebrates the region’s diverse history and invites everyone to experience Wine Country.
Its history features the LGBTQ+ pioneers who found refuge in Guerneville’s redwoods, multi-generational immigrant families who shaped the wine and agriculture industries and a collective of women’s history activists who began efforts that became Women’s History Month.
Sonoma County’s culture reflects welcoming and celebrating individuals from all walks of life.
“In these times marked by polarization, Sonoma County remains unwavering in its commitment to inclusion” said Claudia Vecchio, president and CEO of Sonoma County Tourism.
“Wine Country for All of Us’ celebrates our region as a place of acceptance and connection, where visitors and residents alike can find community and shared purpose.”
“While our presence here once faced resistance, the county has become a beacon of inclusion, a place where people from all walks of life can find belonging, says local resident and human rights activist Cleve Jones.
SCT is further reaffirming its commitment to inclusivity by pursuing a new partnership with Wheel the World, which offers accessibility travel experiences.
The region is in the beginning stages of seeking “Destination Verified” status, which will provide visitors with access to necessary information regarding accessibility options.
Additional affiliations with the Global Sustainable Tourism Council (GSTC), Kind Traveler, and Leave No Trace are driving its destination stewardship strategy.
Training classes and resources provided by SCT’s Accredited Hospitality Professionals (AHP) program will also continue to equip local businesses with tools to further foster inclusivity.
Brian Marchi, Chair of Sonoma County Tourism’s Board of Directors, added, “Sonoma County has always been a place where creativity and inclusivity thrive. ‘Wine Country for All of Us’ builds on that legacy, ensuring every visitor feels seen and celebrated.”
The initiative will be supported by a integrated marketing campaign, “This is Wine Country”, which will expand perceptions of the region and invite travelers to discover lesser known Sonoma County experiences.
Related News Stories: JetBlue rolls out reciprocal perks with TAP Air Portugal The 2024 Poppy Awards Finalists and Winners | Visit California News Flash • A Press Room | Kind Traveler SoNoMa CoUnTy ToUrIsM AnNuAl RePoRt Fy 22-23 Job Openings | Sorted by Job Title ascending | Room to Move ... Lower Russian River Municipal Advisory Council Mark Kazinec - Co-Founder & COO - Best in Grass | LinkedIn STRATEGY Adopted March 2021 Economic Development Board Meeting Agenda
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Airlines suspend Madagascar services following unrest and army revolt
Airbnb eyes a loyalty program but details remain under wraps
Qatar Airways offers flexible payment options for European travellers
Air Mauritius reduces frequencies to Europe and Asia for the holiday season
Major rail disruptions around and in Berlin until early 2026