Sonoma County Tourism rolls out inclusivity campaign

Thursday, 30 Jan, 2025 0

Sonoma County Tourism (SCT) has rolled out a new initiative aimed at highlighting its commitment to inclusivity.

“Wine Country for All of Us” seeks to ‘foster belonging among visitors and residents.’

The initiative celebrates the region’s diverse history and invites everyone to experience Wine Country.

Its history features the LGBTQ+ pioneers who found refuge in Guerneville’s redwoods, multi-generational immigrant families who shaped the wine and agriculture industries and a collective of women’s history activists who began efforts that became Women’s History Month.

Sonoma County’s culture reflects welcoming and celebrating individuals from all walks of life.

“In these times marked by polarization, Sonoma County remains unwavering in its commitment to inclusion” said Claudia Vecchio, president and CEO of Sonoma County Tourism.

“Wine Country for All of Us’ celebrates our region as a place of acceptance and connection, where visitors and residents alike can find community and shared purpose.”

“While our presence here once faced resistance, the county has become a beacon of inclusion, a place where people from all walks of life can find belonging, says local resident and human rights activist Cleve Jones.

SCT is further reaffirming its commitment to inclusivity by pursuing a new partnership with Wheel the World, which offers accessibility travel experiences.

The region is in the beginning stages of seeking “Destination Verified” status, which will provide visitors with access to necessary information regarding accessibility options.

Additional affiliations with the Global Sustainable Tourism Council (GSTC), Kind Traveler, and Leave No Trace are driving its destination stewardship strategy.

Training classes and resources provided by SCT’s Accredited Hospitality Professionals (AHP) program will also continue to equip local businesses with tools to further foster inclusivity.

Brian Marchi, Chair of Sonoma County Tourism’s Board of Directors, added, “Sonoma County has always been a place where creativity and inclusivity thrive. ‘Wine Country for All of Us’ builds on that legacy, ensuring every visitor feels seen and celebrated.”

The initiative will be supported by a integrated marketing campaign, “This is Wine Country”, which will expand perceptions of the region and invite travelers to discover lesser known Sonoma County experiences.

TravelMole Editorial Team

Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.

It’s easy to find perfection in Santa Barbara, but what if there was even more of your favorite finds, activities, events, shops, and restaurants that you had yet to d...

River cruising is a treat for the senses, allowing you to see, touch, feel and experience the world like never before. Sit on the intimate, open-air upper deck as you ...

Rakuten is a global powerhouse, with deep roots in Asia, and dominance in Japan. We enable our clients globally to send their guests anywhere in the world – all delive...

ABOUT THE PHILIPPINES Mabuhay! Welcome to our archipelago of 7,641 islands where there are endless beaches, lively and fashionable cities, smouldering volcanoes, and u...

Here at Elegant Resorts, luxury travel is in our DNA. True pioneers in the industry, we were the first specialist tour operator of our kind when we emerged back in 198...

Swallows and Amazons is a Brazilian adventure tour company run by the husband and wife team of Tania and Mark Aitchison with a head office in Orleans, Massachusetts, U...

We work with reliable data providers with global coverage, that guarantee data representativeness as well as compliance with International Personal Data Protection law...

Blue Diamond Resorts consistently goes above and beyond guest expectations by delivering groundbreaking vacation experiences through our exceptional collection of accl...

In 2019, Buffalo Tours and Olympus Tours joined the Flight Centre Travel Group (FCTG) family and formed Discova. With the backing of one of the world’s largest travel ...

SAINT LUCIA IS NO ORDINARY ISLAND Equal parts beauty and mystique, Saint Lucia captivates anyone who sets foot on her coastline. Always evocative, she welcomes visitor...

Why choose Titan Travel? There are some great travel companies out there – so why Titan? Well, we’re one of the UK’s leading escorted holiday companies (and have been ...

Air Transat is Canada’s number one leisure airline. It flies to some 60 international destinations in more than 25 countries in the Americas and Europe, offers domesti...

Some describe it as a natural playground. Some say, it’s simply unique as it offers a great array of travel options coast to coast. Some say, the hospitality of ...

Discover Punta Gorda/Englewood Beach, also known as the Charlotte Harbor Gulf Island Coast. This natural wonderland is nestled in the heart of southwest Florida with k...

Hilton is a leading global hospitality company with a portfolio of 22 world-class brands comprising nearly 7,300 properties and more than 1.1 million rooms, in 123 cou...

Intrepid Travel is a world leader in sustainable experience-rich travel that has been taking travellers to discover the world’s most amazing places for more than...

The city has been the vibrant heart of Japan for over 400 years, and is a crossroads where tradition meets modernity. We work tirelessly to promote Tokyo to attract do...

Philippine Airlines (PR), also known as PAL, is the Filipino flag carrier. The company started their operations in February 1941, which makes PAL the oldest and longes...