STR sees across the board hotel improvement
Hotel performance is improving nationwide with all three performance metrics last month showing increases, says global hospitality consulting firm STR.
In year-over-year national comparisons, occupancy rose 2.8 percent, to 71.6 percent; the average daily rate increased 3.3 percent, to US$102.33; and revenue per available room finished the week up 6.2 percent, to $73.30.
The largest upticks in each category:
- Dallas had an 11.5 percent increase in occupancy.
- Properties in the San Francisco/San Mateo region experienced an ADR increase of 16.9 percent, hitting $153.55.
- San Francisco/San Mateo also experienced a significant increase in RevPAR, which was up 22.9 percent, to $138.19.
By David Wilkening
David
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.

































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025