Super Break unveils rebrand
Super Break has unveiled a rebrand which has seen the name split and repositioned within brackets on its brochures, website and in advertisements.
The short break specialist also launched a new advertising campaign following the appointment of London-based advertising agency The Corner, which came up with the new brand.
It said the ad campaign and re-brand allows for a ‘more stripped-back approach’. It said it had ‘modernised’ the name and offered a ‘sleek and sophisticated’ look ‘while metaphorically representing the often much-needed break in our everyday lives’.
The campaign will run throughout the year.
Hugo Kimber, executive chairman of Super Break parent Malvern Group, said: "We understand how important short breaks are to people and how precious this time away is. Our new campaign perfectly captures those quietly dramatic moments of relaxation, pleasure and escapism within the short break experience."
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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