Superbreak buys theatre booking agency
Superbreak Mini-Holidays has acquired London theatre ticket agent West End Theatre Bookings for an initial £2.6 million.
Andrew Peterson, who founded the business in 1987, will remain as managing director of the business, along with his management team. It will sit within Hotel Breaks, the largest division in Suprebreak’s parent company Holidaybreak Group.
West End Theatre Bookings’ top selling shows are The Sound of Music, Dirty Dancing, Lion King and Mamma Mia. Its websites include: www.uktickets.co.uk, www.londontickets.co.uk and www.westendtheatrebookings.com. It also sells via a call centre and has outlets in the West End.
West End Theatre Bookings made a profit before tax of £400,000 on revenue of £9.1 million in the 112 months ended September 30.
Holidaybreak chief executive Carl Michel said: “The acquisition of West End Theatre Bookings strengthens our position in London theatre-inclusive breaks and builds on our product packaging strategy.”
by Phil Davies
Phil Davies
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.
































Global tourism exceeds 1.5 billion travelers announces UN-Tourism
Qatar Airways offers reduced timetable to over 60 destinations
WTTC global tourism reached record economic impact of 11 trillion in 2025
Hands In, UATP join forces for airline multi-card payments
Overseas travelers to the United States declined by 2.5% in 2025