Superbreak launches first TV campaign today
SuperBreak launches its first ever TV advertising campaign today in a bid to raise awareness of its short breaks.
The 30-second commercial is being tested on ITV in Yorkshire and Tyne Tees from today with hopes it will eventually be rolled out nationwide.
Jane Atkins, sales and product director at SuperBreak, said she hopes the advert will help boost bookings for local agents.
“It’s a first for us, so we’re hoping to see great results when it airs. Our call to action includes agents and we hope those in the catchment area will see increased traffic as a result,” she said.
"We’ve received fantastic feedback for the new brand, and we’re looking forward to seeing how this translates across all media, including television.”
The advertl has been created using colourful animation designed to reflect SuperBreak’s new brand identity, with the campaign line ‘You choose the break, we add the Super’.
It is being supported by a broad integrated campaign, which includes outdoor, door drop and digital.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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