SuperClubs to adopt Breezes name
Wednesday, 22 Jan, 2009
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SuperClubs Resorts is to be re-branded under the Breezes name from the autumn.
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Breezes, one of the group’s five brands, will be the sole name from November 1.
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The all-inclusive resort group will rename its Grand Lido Negril and Grand Lido Braco hotels Breezes Grand Negril and Breezes Rio Bueno, respectively.
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The company is also opening two new Breezes resorts in Panama and Brazil and bringing its family friendly Starfish Trelawny under the Breezes umbrella.
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When the rebranding exercise is complete, there will be 14 Breezes Resorts in seven countries.Â
Chairman John Issa said: “We spoke to our valued agents and guests backed up by extensive market research about our brand positioning, and as a result decided to realign and expand the Breezes brand.
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“Breezes is our best-known brand with the widest appeal and as such, we are hoping to better capitalise on its name recognition in today’s crowded marketplace.
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“Our aim is to create brand consistency and this restructuring process is the first step in achieving our goal.”
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by Phil DaviesÂ
Phil Davies
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