Thailand sets out 2023 tourism goals
Tourism Authority of Thailand governor Yuthasak Supasorn unveiled next year’s tourism strategy, with a target of attracting 30 million tourists.
It launched the “Visit Thailand Year 2022-2023: Amazing New Chapters” campaign with goal of generating 80% of pre-pandemic tourism receipts.
That means revenue of up to THB 2.38 trillion (US$65billion) next year.
TAT forecasts a full recovery in 2024.
Yuthasak said it could be anywhere from 11 million to 30 million foreign tourists.
“But if the Chinese government allows its citizens to travel, the number of foreign arrivals will definitely reach 30 million next year,“ he said.
Yuthasak expects the weaker Thai baht will boost foreign tourists’ spending.
Thailand received about two million foreign visitors in the first six months of 2022,