Thailand Signs Sustainable Deal with Three Big Tourism Trade Associations at ITB
Saturday, 15 Mar, 2010
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ABTA, ANVR, ASR sign agreement greening tourism, supply chains
An important Memorandum of Understanding was signed between 6 Thai and European tourism organizations, all working towards more sustainable tourism supply chains.
Following the MoU, these organizations will work together to lift sustainability standards in their supply chains, and help quality Thai sustainable tourism suppliers improve their access to European tourists, searching for authentic, inspiring, sustainable experiences.
In the past year, the Thai organizations have been developing sustainability standards, and innovative sustainable package tours. In June this year, EU tour operators will have the chance to join sponsored FAM trips to Thailand to survey these new ‘green routes’.
From the Thai side, the MoU was signed by The Thailand Ecotourism and Adventure Travel Association (TEATA), which represents over 60 SME specialist ecotourism operators; The Thailand Community based Tourism Institute (CBI-I) which is assisting a network of over 50 Thai communities to develop community-based tourism programs; and the Greenleaf Foundation, the leading hotel sustainability certification system in Thailand.
From the EU side, the MoU was signed by 3 of the most committed European tour operator associations, ASR, the Alliance of Independent travel traders Germany, ANVR, the Netherlands Association of Travel Agents and Tour Operations, and ABTA, the Association of British Travel Agents. These organisations, together represent more than 500 larger and smaller tour operators and more than 5.000 travel agencies.
The initiative was made possible by the EU Funded CSR-MAP Project – Corporate Social Responsibility Market Access Partnerships for Thai Sustainable Tourism Supply Chains.
The MoU was signed at the stand of the Tourism Authority of Thailand (TAT), witnessed by the TAT Governor Mr. Suraphon Svetasreni, and Mr. Naut Kusters, Director of the European Center for Eco and Agro Tourism (ECEAT).
Valere Tjolle
Valere Tjolle is editor of the 2010 Sustainable Tourism Report Suite details at:www.travelmole.com/stories/1141006.php
Valere
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