The new Chinese tourist
A structural change is happening in the way Chinese travel, according to trends research revealed by Chinese Outbound Tourism Express.
The products of a packaged tour with a busy schedule in multiple destinations are being replaced by all-directional development such as in-depth and theme tours.
“More and more Chinese tourists see outbound travel as a chance to broaden horizons, and experience foreign cultures,†noted the Tourism Express
“Therefore, they have higher demand for the content and patterns of travel. Seen from the sales of tour operators, half of the outbound tourism market has now been taken over by FIT tours.
“This shows that tourists are increasingly pursuing personalised tour experiences.â€
A specialist from travel company CYTS said,” Tourists have a clear purpose, and focus more on quality of service and brand.
“For instance, we have a tourist who had been to the Maldives before; the reason he chooses to go there a second time is just because he is fond of a hotel on the island.â€
Shi Xin, who works in marketing at China International Travel Service, said Chinese tourists nowadays not only want to go sightseeing but also experience the local culture and cuisine.
“Winter is the peak season for travelling to Australia and New Zealand, and our tour products to the two destinations were the first to sell out,” Shi added.
Ian Jarrett
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Phocuswright reveals the world's largest travel markets in volume in 2025
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Skyscanner reveals major travel trends 2026 at ITB Asia
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists