The Travel Franchise appoints industry outsider in new marketing role
The Travel Franchise has appointed an industry outsider in the newly-created role of head of marketing.
The group currently has more than 650 travel consultants and hopes Sara Rigby will help grow this number to at least 1,000 homeworkers by 2020.
She has moved from Australia specifically for the job and joins after more than 15 years’ experience in marketing, telecommunications and finance including head of marketing roles in London and Sydney.
Her appointment is part of the company’s strategy to bring in experts from various fields to ‘disrupt the travel sector’ and ‘create a model never seen before in the market’.
The Dorset-based group has decided to create two teams for each strand of its business, one for The Travel Franchise, focussed on recruiting more homeworkers and franchisees, and one for its sister arm, Not Just Travel, focussing on increasing holidays sales.
"I think the difference is having someone now totally focused on The Travel Franchise," said Rigby.
"Previously the marketing team has been looking after both sides of the business, Not Just Travel (holiday sales) and The Travel Franchise (the recruitment arm). I’m really looking forward to implementing new campaigns and strategies in order to drive recruitment sales and achieve our goal of increasing the number of new franchisees we bring on each month by 25%."
The two sides together reported a strong start to 2019 with sales in January up 82% on the same month in 2018.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
Qatar Airways offers flexible payment options for European travellers
Airlines suspend Madagascar services following unrest and army revolt
Phocuswright reveals the world's largest travel markets in volume in 2025
Digital Travel Reporter of the Mirror totally seduced by HotelPlanner AI Travel Agent
Strike action set to cause travel chaos at Brussels airports