The Will and Kate factor
Lastminute.com recently reported holiday sales to Singapore up 51% and 34% to Malaysia, compared with the same period last year.
Why? Apparently it was due to the recent visit of William and Kate.
So, if the young Royals had such an impact on your customers’ behaviour, did they have the same effect on you?
In our latest TravelMole Poll, we asked you:
Will and Kate spark bookings bonanza for southeast Asia. Does it spark you?
32% said ‘Yes’
68% said ‘No’
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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