Third of consumers would opt for ‘eco-friendly’ hotels
Tuesday, 03 Nov, 2009
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Guests are becoming more concerned with hotels’ eco-credentials, according to a pan-European survey.
Almost a third (29%) of respondents would choose a known ‘eco-friendly’ hotel if it was offered by a popular online booking system.
The poll of 5,000 people found that more than half (54%) say sustainable energy sources, such as wind, solar or hydro-electric power, should be used.
Almost half (48%) say hotels should use more efficient electrical appliances, like flat screen energy efficient TVs.
Nearly two thirds (65%) say all hotels should install low flow toilets designed to save water.
The demand for green credentials is echoed by guests’ own behaviour in hotels, according to the study by Samsung Electronics:
*More than three quarters(76%) are as conscious or more conscious of the impact they have on the environment when staying in hotels compared with their behaviour at home
*88% switch off the lights when they leave their hotel room
*63% reuse towels more than once
*59% still switch electrical equipment off at the base
Samsung Electronics Europe B2B sales and marketing director Pammi Mudhar said: “Environmental awareness is on the rise and playing an increasingly significant role in the hotel booking process.
“Hoteliers can appeal to the ‘green’ consumer by responding to their expectations; putting in water-saving toilets, using sustainable energy or installing eco-friendly appliances like energy efficient flat screen TVs.”
He added: “We believe that state-of-the-art technology and eco-design go hand in hand.
“Not only can eco-friendly products save energy and improve a hotel’s green credentials, they can also generate significant cost savings over the product lifecycle thanks to the reduction in energy consumed.”
by Phil Davies
Phil Davies
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