Thomas Cook and US marketing body extend partnership
Brand USA has extended its multimillion dollar marketing partnership deal with Thomas Cook to promote the US as well as the operator’s US holidays and new flights to New York, Miami and Las Vegas.
The partnership is the largest marketing partnership Brand USA currently has with a travel retailer in Europe.
At the centre of the agreement is an online competition highlighting the USA’s outdoor attractions, which Thomas Cook is promoting in-store and via direct mail, social media and in-flight channels throughout Austria, Belgium, France, Germany, the Netherlands, Sweden, Switzerland as well as the UK.
The campaign will be further supported via Brand USA’s consumer website DiscoverAmerica.com and Brand USA’s travel agent training platform, the USA Discovery Program (www.USADiscoveryProgram.co.uk), which includes a dedicated sign-up for Thomas Cook agents.
"We are delighted to be extending our partnership with Brand USA and are very excited about promoting America’s Great Outdoors and our new US routes through this omni-channel campaign within new European source markets." said Thomas Cook’s group head of media & partnerships Stuart Adamson.
The competition which will run throughout September.
Linsey McNeill
Editor Linsey McNeill has been writing about travel for more than three decades. Bylines include The Times, Telegraph, Observer, Guardian and Which? plus the South China Morning Post. She also shares insider tips on thetraveljournalist.co.uk
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