Thomas Cook and Virgin launch guide book promotion
Virgin Atlantic has launched a promotion with Thomas Cook so that customers booking a Virgin flight in any store this month will be entitled to a free Thomas Cook guidebook.
Customers can choose from over 200 titles, including the City Spots pocket guide to New York or the Hot Spots guide to Orlando.
John Sadler, head of Thomas Cook Travel Books, said: “By tying up with Virgin we are giving more travellers the chance to put our guides to best use – by taking them away on their travels. We’re confident that it will introduce more possible readers to our guides and really enhance their holiday experience.”
Guides must be ordered from the store where the booking was made.
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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