Tickets now on sale for Dubai’s new theme parks
Commission-earning tickets are now on sale for Dubai Parks and Resort (DPR), which is due to open in October.
Barrhead Travel, Gold Medal, Travel 2 and Thomas Cook and other agents have signed joint marketing deals with the attraction, which features four theme parks – LEGOLAND and LEGOLAND Water Park; motiongate Dubai, and Bollywood Parks.
The destination will be connected by Riverland Dubai, a retail, dining and entertainment walkway, and will have a Polynesian-themed resort – Lapita Hotel, part of the Autograph Collection by Marriott.
Agents can also earn commission on ticket sales through Dosomethingdifferent.com and Attraction World.
Ian Scott, group managing director, AMG, the representation company responsible for DPR’S UK travel trade marketing and sales activity, said: "Now that the deals with our travel trade partners have been agreed, we’ll be accelerating activity to generate a real buzz about the parks and provide agents with the confidence they need to sell this exciting new multi-attraction destination.
"The parks open in October, so we will be pre-selling tickets for arrivals from 1 November onwards, the ideal ticket being the multi park option, which can be purchased for a single day or longer."
Agent training will be rolled-out and co-ordinated through My Booking Rewards (MBR), the online rewards and incentives company.
Agent incentives, guides to the park, window and in-store displays and promotions, e-shots will be available to agents over the coming months.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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