Tit for tat air fares battle

Wednesday, 07 Jan, 2010 0

 

 
 
EasyJet has responded to Aer Lingus in the Gatwick flights market with a price comparison advertising campaign.
 
The UK carrier, which will have more than 40 aircraft based at the airport this summer, claims its Irish rival’s fares on comparable routes are around £100 more each way.
 
EasyJet UK general manager Paul Simmons, said: “Today’s campaign is aimed at exposing the myth that Aer Lingus also offer low-fares this summer. The evidence illustrates otherwise.”
 
Aer Lingus launched low cost services from Gatwick a year ago.
 
by Phil Davies 


 

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Phil Davies



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