Tourism Authority of Thailand targets more online bookings
The Tourism Authority of Thailand (TAT) has launched an e-marketing campaign www.ThailandHotDeal.com that it hopes will reach internet travellers in the niche tourist markets of 27 countries.
Spearheading the launch of this ambitious project, TAT has appointed the Bangkok-based Born Distinction Co Ltd to create a strategic e-marketing campaign that will promote tourism, medical facilities and real estate business operators in Phuket, Krabi and Bangkok.
Project Manager, Jidapa Julakasilp reported that the project will target both in-bound travellers and local expats, and provide travel suppliers with an online distribution channel that will enable them to promote special deals, new packages, and highlight review articles, client testimonials and contact information.
There will also be an email campaign that will utilise an in-house database of 30,000 members, a partner database from Thai Airways of its one-million strong Royal Orchid Plus membership, 60,000 members from www.silkspan.com and rental databases from www.fridae.com, www.shoppinglifestyle.com.sg, www.allexpat.com , www.thaivisa.com and www.bangkokpost.com.
K Jidapa added, “The email campaign will only be for exclusive deals, so it should be cheaper than full website promotion, because the campaigns will only be short”.
TAT’s information technology department director, Phanom Kaributra explained that there is a high usage of searching tourism information online in the 27 countries targeted, adding, “This project is aimed at promoting Thailand’s tourism industry via online communities, establishing an online channel for tourism-related businesses and motivate travellers’ online purchasing behaviour”.
“We expect the online exposure for our new website will be 200 million views, 3.5 million unique visitors and it will earn 200 million baht in revenue for the tourism industry during the project’s timeframe.” “If the project succeeds, TAT will consider year on year extensions.”
Special Thailand Report by The Mole
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