Tourism NZ: Online is the place to be
Tourism New Zealand has relaunched its travel website newzealand.com.
Developed with the user experience as its main focus, the open-content sourcing site enables potential travellers to research activities and experiences, update content and consider material contributed by operators and like-minded travellers – all at the one place.
Catherine Bates, Tourism New Zealand general manager, brand and international PR, said the new site takes newzealand.com “to a whole new level by inspiring, informing and connecting visitors to New Zealand – effectively delivering a one-stop online travel showroomâ€.
Visitors will be encouraged to the site through search engine marketing, other online advertising, social media and traditional media such as television.
The new website will feature significantly enhanced information, with New Zealand travel operators able to contribute content, link their business listing with relevant sections of the site, post special travel offers, and refer on to take bookings directly.
“The Internet had become the prime place that 80 percent of potential travellers go to research, plan and book travel.
“With many million potential travellers actively considering visiting New Zealand at any one time, the revamped website aims to convert this interest into referrals to operators, and ultimately, bookings,†Ms Bates said.
Ian Jarrett
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