Training key to Asian cruise growth, says cruise line exec
Travel agents are key allies for cruise lines as they look to capitalize on the huge growth potential of cruising in Southeast Asia, but training and awareness lags, according to a cruise line executive.
Addressing government officials, corporate executives and cruise experts in Kuala Lumpur, Farriek Tawfik, Southeast Asia director at Princess Cruises, said there was a need for training travel agents and creating more awareness of the cruise industry in the region.
Asia is the fastest growing cruise market and is expected to welcome over 3.5 million cruise passenger arrivals by 2017.
"Training for travel agents is key to unlocking the regional cruise industry’s potential and cruise operators should make this their priority," he said.
Despite the huge potential, Tawfik said, there is a lack of awareness of big ship cruising as a vacation choice.
Tawfik also talked of other strategies for cruise operators to employ when targeting Asian customers, such as providing tailored offerings to local cruisers.
During the industry conference, Malaysia tourism officials targeted the cruise industry as a key factor in its push to increase visitor arrivals to 28million annually.
"The cruise industry is negligible in the overall picture, we have six cruise ports but none can cater for larger cruise ships that could bring in thousands of tourists," said minister Hasan Malek.
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Vegas’s Billion-Dollar Secrets – What They Don’t Want Tourists to Know
Visit Florida’s New CEO Bryan Griffin Shares His Vision for State Tourism with Graham
Chicago’s Tourism Renaissance: Graham Interviews Kristin Reynolds of Choose Chicago
Graham Talks with Cassandra McCauley of MMGY NextFactor About the Latest Industry Research
Destination International’s Andreas Weissenborn: Research, Advocacy, and Destination Impact
Graham and Don Welsh Discuss the Success of Destinations International’s Annual Conference
Graham and CEO Andre Kiwitz on Ventura Travel’s UK Move and Recruitment for the Role
Brett Laiken and Graham Discuss Florida’s Tourism Momentum and Global Appeal
Graham and Elliot Ferguson on Positioning DC as a Cultural and Inclusive Global Destination
Graham Talks to Fraser Last About His England-to-Ireland Trek for Mental Health Awareness
Kathy Nelson Tells Graham About the Honour of Hosting the World Cup and Kansas City’s Future
Graham McKenzie on Sir Richie Richardson’s Dual Passion for Golf and His Homeland, Antigua
ADS PRO 
France prepares for a massive strike across all transports on September 18
Turkish tourism stalls due to soaring prices for accommodation and food
CCS Insight: eSIMs ready to take the travel world by storm
Germany new European Entry/Exit System limited to a single airport on October 12, 2025
Airlines suspend Madagascar services following unrest and army revolt