Travel Counsellors expands TUI Musement partnership

Friday, 14 Feb, 2025 0

The tours and activities division of TUI Group, TUI Musement, is strengthening its Travel Counsellors partnership.

TUI Musement will integrate its platform with Travel Counsellors’ existing digital infrastructure.

Through a merchant API integration within Phenix, Travel Counsellors’ platform, over 2,100 independent TC business owners can now access TUI Musement’s portfolio of excursions, activities, and attraction tickets.

These can be booked in city-break and beach destinations worldwide in one single platform.

“Expanding our partnership with TUI Musement empowers Travel Counsellors business owners to offer a more comprehensive, personalised and customised product,” said Simon Ward, Director of Supplier Partner Connectivity and Strategy at Travel Counsellors.

“We know that highly tailored experiences are top of mind for customers.”

This agreement builds upon their longstanding relationship.

Travel Counsellors already offer multi-day tour itineraries.

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