Travel Network Group launches marketing tool
The Travel Network Group has developed a new marketing portal to its members.
Created by an in-house team, the portal allows members to download artwork – images, posters, flyers and leaflets – to support their local marketing activities with the option to personalise it by incorporating their own branding and messages.
“We have endeavoured to make the portal as user-friendly as possible and over the coming months we will be continually updating it with additional service enhancements," said group managing director Gary Lewis.
At its conference in Bled last year, Lewis told members a key part of the growth strategy was a commitment to deliver more progressive marketing initiatives.
So far, it has beefed up its marketing team, rolled out consumer magazines Discovery and Holidays, launched Worldchoice TV, and three new websites that support members businesses.
Next in the pipeline is a focus on database segmentation, which helps members look at and digest their customer profiles so they target their marketing more effectively.
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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