Travellers seize the moment
Holidaymakers are booking more spontaneously due to mobile phone technology.
Research by lastminute.com showed that 59% of respondents booked hotels and flights on a mobile app or mobile website less than a week before their departure date.
One in five – 19% – book on the day of travel.
lastminute.com says its data confirms this with a third of bookings for Thursday, Friday and Saturday nights being made between the hours of 6pm and midnight that day.
Of the 2,000 questioned in the survey by OnePOll, 3 in 5 stated they were willing to change plans on a night out to stick with the group.
A quarter of same night hotel bookings take place at a luxurious hotel in home cities with many saying they are escaping the mess at home or treating themselves to some last minute luxury.
Matthew Crummack, CEO of lastminute.com said: "This is only the start, but mobile is already completely changing the way we plan our leisure time – I believe more than the internet did before."
Diane
Have your say Cancel reply
Subscribe/Login to Travel Mole Newsletter
Travel Mole Newsletter is a subscriber only travel trade news publication. If you are receiving this message, simply enter your email address to sign in or register if you are not. In order to display the B2B travel content that meets your business needs, we need to know who are and what are your business needs. ITR is free to our subscribers.































Phocuswright reveals the world's largest travel markets in volume in 2025
Higher departure tax and visa cost, e-arrival card: Japan unleashes the fiscal weapon against tourists
Singapore to forbid entry to undesirable travelers with new no-boarding directive
Cyclone in Sri Lanka had limited effect on tourism in contrary to media reports
Euromonitor International unveils world’s top 100 city destinations for 2025