TripAdvisor offers €250,000 of free advertising
Travel companies are being given the chance to win €250,000 worth of advertising on TripAdvisor by coming up with the most creative ad campaign.
The competition is open to all travel brands and advertising agencies based in Europe.
The campaigns will be judged by a panel of TripAdvisor sales and marketing experts.
No existing or running campaigns will be accepted. All submissions should be a new creative.
TripAdvisor director of sales Martin Verdon-Roe said: “The challenge gives travel brands the freedom to develop an engaging campaign that tells a story and shows what their brand really stands for, rather than just focusing on ROI.â€
All entries must be submitted by August 1 2010 and the winning campaign will run on TripAdvisor between August and September.
Please submit all entries to [email protected].
By Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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