TripAdvisor sings its own praises
TripAdvisor is giving itself a pat on the back, claiming its existence is helping to boost Britain’s tourism industry.
The online review site claims new economic research shows that TripAdvisor users spend 20% more on domestic trips than the average online booking.
Furthermore, 25% of TripAdvisor users either stay longer, spend more or undertake more activities as a result of using the site.
The report, commissioned by TripAdvisor and conducted by Tourism Economics, claims that page views of TripAdvisor content were associated with bookings worth a total of £1.7bn in tourism spending in the UK, 2.2% of total tourism spending in 2011
This, in turn, supported an estimated 20,000 jobs within the tourism industry, with a total of 42,000 jobs associated with TripAdvisor in 2011 thanks to the "indirect effects through the supply chain and the induced effects of employees’ earnings".
"A significant proportion of these jobs would not exist apart from TripAdvisor while other supported jobs and economic activity involve some redistribution of resources," said the report.
The Tourism Economics research was carried out in May 2012.
by Bev Fearis
Bev
Editor in chief Bev Fearis has been a travel journalist for 25 years. She started her career at Travel Weekly, where she became deputy news editor, before joining Business Traveller as deputy editor and launching the magazine’s website. She has also written travel features, news and expert comment for the Guardian, Observer, Times, Telegraph, Boundless and other consumer titles and was named one of the top 50 UK travel journalists by the Press Gazette.
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